ChrisBanescu.com

by Michelle Greenwald – How exactly do we define innovation? While it’s probably the most overused term in business today, innovation is not a fad. It’s not even new. What differentiates a smart innovation—and makes it worth writing about—is that it has the capability of moving a business forward in ways that can result in [...]

by Thomas Lockwood – Have you noticed how similar some products are becoming? A Tesla and a Lotus, that’s an easy one. But I’m talking about the similarities between seemingly disparate objects, like an Audi car and Oakley sunglasses, a 3M stapler and an Alessi teapot, or a Starbucks café and your bank lobby. Consumers [...]

by Nick Nanton & JW Dicks – As I tell my clients over and over, your personal branding campaign should be primarily centered on the goal of branding yourself as a celebrity within your market. The key phrase here is “within your market.” You don’t need to become the next Hollywood superstar, you just need [...]

by Alice Hansen – How can you make sure your brand inspires trust online? These tips will help your company feel more real—and build real relationships—through transparency and honesty. A client working on her social media strategy asked me a couple of days ago for guidance on gauging the credibility of industry bloggers. She wants [...]

Wendistry | by Wendi McGowan | May 2009 “Many companies that have gone bust didn’t die because of the recession. They failed for one reason: They treated customers poorly.” – Joel Spolsky It’s your brand culture…. the fact that you treat your customers poorly and you blame it on the “economic recession.” Take Circuit City, [...]