Branding - Category Archive

It Isn’t the Economy, Stupid
Chris Banescu  |  May 25, 2009

Wendistry | by Wendi McGowan | May 2009
“Many companies that have gone bust didn’t die because of the recession. They failed for one reason: They treated customers poorly.” – Joel Spolsky
It’s your brand culture…. the fact that you treat your customers poorly and you blame it on the “economic recession.”
Take Circuit City, for example. [...]