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	<title>ChrisBanescu.com &#187; Branding</title>
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	<link>http://chrisbanescu.com/blog</link>
	<description>Inspire - Improve - Innovate</description>
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		<title>Innovating in a Culture of Convergence</title>
		<link>http://chrisbanescu.com/blog/2011/12/innovating-in-a-culture-of-convergence/</link>
		<comments>http://chrisbanescu.com/blog/2011/12/innovating-in-a-culture-of-convergence/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 21:23:34 +0000</pubDate>
		<dc:creator>Chris Banescu</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Competitiveness]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://chrisbanescu.com/blog/?p=656</guid>
		<description><![CDATA[by Michelle Greenwald - How exactly do we define innovation? While it&#8217;s probably the most overused term in business today, innovation is not a fad. It&#8217;s not even new. What differentiates a smart innovation—and makes it worth writing about—is that it has the capability of moving a business forward in ways that can result in [...]]]></description>
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		<title>What Good Does Design Do For Business?</title>
		<link>http://chrisbanescu.com/blog/2011/11/what-good-does-design-do-for-business/</link>
		<comments>http://chrisbanescu.com/blog/2011/11/what-good-does-design-do-for-business/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 18:26:47 +0000</pubDate>
		<dc:creator>Chris Banescu</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Competitiveness]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://chrisbanescu.com/blog/?p=644</guid>
		<description><![CDATA[by Thomas Lockwood - Have you noticed how similar some products are becoming? A Tesla and a Lotus, that’s an easy one. But I’m talking about the similarities between seemingly disparate objects, like an Audi car and Oakley sunglasses, a 3M stapler and an Alessi teapot, or a Starbucks café and your bank lobby. Consumers [...]]]></description>
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		<title>How To Brand Yourself Like A Celebrity</title>
		<link>http://chrisbanescu.com/blog/2011/07/how-to-brand-yourself-like-a-celebrity/</link>
		<comments>http://chrisbanescu.com/blog/2011/07/how-to-brand-yourself-like-a-celebrity/#comments</comments>
		<pubDate>Sat, 30 Jul 2011 22:37:49 +0000</pubDate>
		<dc:creator>Chris Banescu</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Self-Improvement]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://chrisbanescu.com/blog/?p=528</guid>
		<description><![CDATA[by Nick Nanton &#38; JW Dicks - As I tell my clients over and over, your personal branding campaign should be primarily centered on the goal of branding yourself as a celebrity within your market. The key phrase here is &#8220;within your market.&#8221; You don&#8217;t need to become the next Hollywood superstar, you just need [...]]]></description>
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		<title>Building Online Trust: 7 Tips for Being Authentic Online</title>
		<link>http://chrisbanescu.com/blog/2011/04/building-online-trust-7-tips-for-being-authentic-online/</link>
		<comments>http://chrisbanescu.com/blog/2011/04/building-online-trust-7-tips-for-being-authentic-online/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 23:29:21 +0000</pubDate>
		<dc:creator>Chris Banescu</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Competitiveness]]></category>
		<category><![CDATA[E-Commerce]]></category>

		<guid isPermaLink="false">http://chrisbanescu.com/blog/?p=464</guid>
		<description><![CDATA[by Alice Hansen - How can you make sure your brand inspires trust online? These tips will help your company feel more real—and build real relationships—through transparency and honesty. A client working on her social media strategy asked me a couple of days ago for guidance on gauging the credibility of industry bloggers. She wants [...]]]></description>
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		<title>It Isn&#8217;t the Economy, Stupid</title>
		<link>http://chrisbanescu.com/blog/2009/05/49/</link>
		<comments>http://chrisbanescu.com/blog/2009/05/49/#comments</comments>
		<pubDate>Mon, 25 May 2009 16:54:42 +0000</pubDate>
		<dc:creator>Chris Banescu</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Competitiveness]]></category>

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		<description><![CDATA[Wendistry &#124; by Wendi McGowan &#124; May 2009 &#8220;Many companies that have gone bust didn&#8217;t die because of the recession. They failed for one reason: They treated customers poorly.&#8221; &#8211; Joel Spolsky It’s your brand culture…. the fact that you treat your customers poorly and you blame it on the “economic recession.” Take Circuit City, [...]]]></description>
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