Business Strategy - Category Archive

A Cautionary Tale of Failing to Continually Innovate
 |  September 2, 2011

In the global phone handset market Motorola went from the market leader to market laggard in just six years. Its earnings fell from US$4bn to $0.6bn and its share price from $180 to $46 over this time. Theirs is a cautionary tale of what can happen when you fail to recognize the changes occurring in [...]

7 Steps to a Culture of Innovation
 |  July 25, 2011

by Josh Linkner – Hyper-growth companies often credit a culture of innovation as their primary driver of success. They deploy creative thinking to attack problems big and small. Here’s how you can too. We live in a business world accelerating at a dizzying speed and teeming with ruthless competition. As most of the tangible advantages [...]

Building Online Trust: 7 Tips for Being Authentic Online
 |  April 21, 2011

by Alice Hansen – How can you make sure your brand inspires trust online? These tips will help your company feel more real—and build real relationships—through transparency and honesty. A client working on her social media strategy asked me a couple of days ago for guidance on gauging the credibility of industry bloggers. She wants [...]

Five Things You Should Never Say While Negotiating
 |  February 28, 2011

If you’re new to negotiating or find it difficult, here are some missteps to avoid.

Intel CEO Otellini on Successful Company Culture
 |  February 16, 2011

by Rich Karlgaard – (Note: Last week I sat down with Intel’s Paul Otellini to talk about technology in the 2-to-5-year future. Can Moore’s Law continue? What will smartphones, tablets and PCs look like in two years? I will publish our conversation in the March 14 issue of Forbes magazine. Meanwhile, enjoy Otellini’s riff on [...]

How to Turn Disaster Into Gold
 |  February 5, 2011

by Jason Fried – When one of our products malfunctioned, thousands of stranded customers erupted in fury. Yet we came out of the crisis more credible than ever. Here’s what we did. It was a really lousy week. One of 37signals’s key products is Campfire, a real-time chat tool for small businesses. For about a [...]

Five Reasons Electric Cars Will Disappoint
 |  December 1, 2010

12/1/2010 – Rick Newman – They’re cool. That’s for sure. The Nissan Leaf and Chevrolet Volt could turn out to be the most innovative mass-produced cars in a century. By taking some or all of their power from a household electrical outlet, they offer the first real glimpse of transportation that doesn’t rely on petroleum—and [...]

Eight Ideas for Small Business Success
 |  October 6, 2010

10/5/2010 – Drew Neisser – How petite Privé Products succeeded where giant P&G couldn’t. Before I could even get in my first question, my hands were already covered with a soft liquid that transformed into a foamy shampoo. An excited Jackie Applebaum, the CEO of, exclaimed that “this is an unbelievable shampoo and never before [...]

New Leaders: Find Your Poker Face or Perish
 |  August 8, 2010

8/8/2010 – Shawn Graham – For most of my adult life, I was incredibly easy to read. I wore my heart, and most of my facial expressions, on my sleeve. On occasion, that wasn’t necessarily a bad thing. Other times, such as in my high school English class where the teacher threw note cards at [...]

The 20 Most Important Questions In Business
 |  June 17, 2010

6/17/2010 – Christopher Steiner and Brett Nelson – Entrepreneurs can’t completely inoculate their businesses from the vagaries of the market. What they can do is wrestle with the fundamental questions that govern the fate of any enterprise. We’ve done our best to compile the 20 most important ones. Digging for those answers is a grueling [...]

How Zappos Delivers Happiness
 |  June 2, 2010

6/1/2010 – Gregory Ferenstein – The funny thing about business books is that for many stories, there are countless counterexamples of management philosophies that are radically different, yet still successful. What is inspiring about Zappos.com, the world’s largest online shoe retailer, is that it is possible for a business to be founded on curiosity, built [...]

Can Entrepreneurship Be Taught To Big Business?
 |  April 23, 2010

Forbes.com | by Matt Symonds | 4/23/2010 Entrepreneurship has become big business. Nearly two-thirds of all the colleges and universities in the U.S. offer formal courses in it, 10 times as many as in the 1970s, when only 200 institutions had the temerity to think they could teach such a thing. Now business schools are [...]

Six Rules For Website Design
 |  April 1, 2010

Inc.com | Crispin Porter and Scott Prindle | 4/1/2010 These days, its more crucial than ever to make a good first impression online. If your website is hard to navigate or just boring to look at, you’re probably not going to get many repeat visitors. Crispin Porter + Bogusky’s partner managing director of interactive Winston [...]

Fix It – Even If It Ain’t Broke
 |  October 12, 2009

FastCompany | by Kaihan Krippendorff | October 12, 2009 When something works, people grow fixated on it. They stop looking for alternative options. And this fixation creates an opportunity for those willing to reconsider the accepted approach. The company I introduced last week, Rosetta Stone (RST), hasn’t been satisfied with the fact that its products [...]

The Three Most Important Rules in Business
 |  June 10, 2009

From my years of experience working for different companies and teaching various graduate business courses, I developed three rules that management must practice in order to achieve long-term profitability and success. Follow these rules and a business can remain healthy and prosper. Ignore them and failure is virtually guaranteed in the long term. Rule #1 [...]

Surviving the Downturn: Lessons From Emerging Markets
 |  March 24, 2009

The Wall Street Journal | by Martin S. Roth & Richard Ettenson | Mar. 23, 2009 As Western companies struggle to navigate the worst economy in generations, here’s one piece of advice: Look at places where volatility is business as usual — emerging markets. In these countries, companies have learned they can’t just hunker down [...]