by Alice Hansen –
How can you make sure your brand inspires trust online? These tips will help your company feel more real—and build real relationships—through transparency and honesty.
A client working on her social media strategy asked me a couple of days ago for guidance on gauging the credibility of industry bloggers. She wants to cultivate mutually beneficial relationships with opinion-leading peers in her market space. Without actually meeting these people, how can one tell a legitimate, trusted expert source from a self-proclaimed one?
That question of whom to trust is the same for all of us when evaluating a business online. We look for basic data points to validate legitimacy. [Read more…]