Eight Ideas for Small Business Success

Privé Products 10/5/2010 – Drew Neisser –
How petite Privé Products succeeded where giant P&G couldn’t.

Before I could even get in my first question, my hands were already covered with a soft liquid that transformed into a foamy shampoo. An excited Jackie Applebaum, the CEO of, exclaimed that “this is an unbelievable shampoo and never before has this been done in a can.” And before my hands were dry, she had me trying a non-aerosol mousse from a tiny 2.5 ounce bottle that Applebaum noted was “also blowing out the door.” This emphasis on unique products was both refreshing and enlightening, setting up this 8-point guide for small business success.

1. Create unique products to take the challenge out of marketing
With sales expected to rise 30% in 2010, obviously Applebaum is not alone in her enthusiasm for Privé’s new products. “The assignment I gave the lab is that I don’t want ‘me too’ products,” offered Applebaum. “We now have cutting edge products with cutting edge delivery systems that the market is responding to,” she added. While many small businesses feel out gunned by their larger competitors R&D departments, Privé decided that having unique products that “marketed themselves” would be the only way they could cost-effectively build their company. [Read more…]

The Five Basic Stories That Can Give Your Speeches Power

Success Speaking

5/12/2010 – Nick Morgan –
Tell one of these, and you’ll always succeed.

The culture we’re all immersed in together gives you a great gift as a presenter–a wealth of stories that already lie deep in any audience’s consciousness. Use these stories to give your speeches power and to connect immediately and deeply with your audience.

There are five of these basic stories: the quest, the stranger in a strange land, rags to riches, the love story and the tale of revenge. Each has its own structure and its own situations where it’s useful. [Read more…]

Profit Over Principles

Townhall.com | by Cal Thomas | 3/2/2010
When Toyota President Akio Toyoda testified last week before the House Committee on Oversight and Government Reform, an attitude was exposed that Rep. Dennis Kucinich (D-OH) correctly characterized as fostering a “cutthroat corporate” environment that placed costs ahead of quality and safety. Such a priority would have been anathema to Toyoda’s grandfather, Kiichiro Toyoda, who founded the company and turned it into an automotive juggernaut thanks to a business philosophy created by an American named W. Edwards Deming.

Deming believed in a business model that puts product quality and company relationships between workers and management first, favoring continual and systematic improvements of staff and of work processes. His philosophy dominated Toyota for more than 50 years. Quality products followed. Profit was the inevitable result. [Read more…]

Knowing When to Fold ‘Em

Web Worker Daily | by Amber Riviere | Nov. 17, 2009

Our impulse is usually to try to do everything. Opportunities present themselves, and we think, “If I turn this away, I may not get another shot. What if there’s nothing else coming down the pike?”

Early on in our careers, especially, it’s tempting to want to take on every job, collaborate with every potential strategic alliance, and never turn down anyone for anything. Sometimes, though, the best option is in the not doing.

But, how do you know when is a good time to hold and when is a good time to fold? Here are a few clues. [Read more…]

The Three Most Important Rules in Business

Most Important Rules Business Success From my years of experience working for different companies and teaching various graduate business courses, I developed three rules that management must practice in order to achieve long-term profitability and success. Follow these rules and a business can remain healthy and prosper. Ignore them and failure is virtually guaranteed in the long term.

Rule #1 – Always Meet and Exceed Customer Expectations.
Meeting and exceeding customer expectations is the most important but often overlooked rule of business. The only way a company stays in business is if the customer is satisfied with its product or service. This generates profit, builds long-term stability, and meets the challenge of competitors. Meeting expectations should be considered the baseline for company performance. Exceeding expectations should be the ultimate goal. [Read more…]

Private Company Does in 3 Days What Government School Could Not Do in 12 Years

Sylvan Learning Center private company success by John Stossel –
With public schools spending more than $100,000 per student on K-12 education, you’d think they could teach students how to read and write.

South Carolina is one of many states to have trouble with this. It spends $9,000 per student per year, and its state school superintendent told me South Carolina has been “ranked as having some of the highest standards of learning in the entire country.” So let’s ask the infamous question, “Is our children learning?”

Dorian Cain told me he wants to learn to read. He’s 18 years old and in 12th grade, but when I asked him to read from a first-grade level book, he struggled with it.

“Did they try to teach you to read?” I asked him.

“From time to time.”[Read more…]