by Marla Tabaka –
The purpose-driven company is led by someone who has a reliable inner compass guiding them. John Baldoni asks: What’s your direction?
Can you describe the purpose of your business in a single sentence? Do you—and does every single person who is connected with your organization—have a reason to believe in that mission? Internationally recognized leadership educator John Baldoni believes that when an organization succeeds, it is because everyone involved knows precisely what they do—and why they do it. Even in start-up mode, an entrepreneur needs to constantly consider his or her mission and purpose to ensure growth and success. I recently spoke with Baldoni, the author of Lead with Purpose: Giving Your Organization a Reason to Believe in Itself, about the the defining qualities and responsibilities of one who leads with purpose. [Read more…]