by Don Peppers –
You’ve probably heard the joke: Two hunters confront a large grizzly bear. Their weapons misfire and the bear comes at them. The first hunter takes off running, but the second one pauses briefly to discard his hunting boots and put on running shoes. “Don’t waste so much time!” the first hunter yells over his shoulder, “Running shoes aren’t going to be enough to outrun that bear!” The second hunter, quickly catching up with his friend, replies “I don’t need to outrun the bear. I just need to outrun you!”
So now the question is: Do you have the right shoes to outrun your competitors? You might want to consider how well your customers trust you to act in their interest.
In tough times, buyers want to economize every bit as much as sellers do, so customers cut back, simplify, and search for reliability. Discount stores benefit as consumers look for bargains, but customer-oriented sellers also benefit, as customers seek out businesses they can trust. [Read more…]