Wendistry | by Wendi McGowan | May 2009
“Many companies that have gone bust didn’t die because of the recession. They failed for one reason: They treated customers poorly.” – Joel Spolsky
It’s your brand culture…. the fact that you treat your customers poorly and you blame it on the “economic recession.”
Take Circuit City, for example. Out of business in January. Most people didn’t even bother with their going-out-of-business sale. Why? Because you’d have to actually deal with CC unknowledgeable employees, and overpriced merchandise, and unbearable garage-sale-like experience. [Read more…]