InformationWeek | by Rob Preston | Sept. 29, 2008
One school of thought is that if you treat your people right, they’ll be far more motivated and equipped to engage with (and maximize returns from) your customers.
The customer comes first. It’s considered a business management truism. The way to boost profits and market caps is to focus on the people who buy your products. “Delight” them, as former GE chief Jack Welch would say. Create relationships that foster brand loyalty and return business. Management experts C.K. Prahalad and M.S. Krishnan go a step further, exhorting companies to “co-create value” with their customers, one customer at a time. [Read more…]